Social Media Manager (Hybrid) - FL Job at Vensure Employer Solutions, Coral Gables, FL

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  • Vensure Employer Solutions
  • Coral Gables, FL

Job Description

Essential Duties and Responsibilities

  • Content Creation - 30%
    • Create and curate content for social media platforms
    • Ensure content aligns with the brand's voice and goals
    • Weekly visit to studio/studios to capture content
    • Ad hoc visits to capture content for workshops, events, or new classes/teachers
  • Strategy Development - 35%
    • Plan and develop social media campaigns
    • Create and maintain a social media calendar (IG / Facebook / TikTok)
      • Meet monthly to review future months' plans and campaigns
      • 30-day content calendar (3-7 posts/week), planned in advance
      • Monthly Content inspiration, ideas, and decks (including Planned Giveaways)
    • Stay up to date with social media trends and best practices
    • Plan, create, manage, and optimize social media ad campaigns across various platforms
    • Use key performance indicators (KPIs) to measure campaign success
    • Launch New Location Marketing Campaign (New location opening or acquisition)
  • Community Management / Public Relations - 25%
    • Engage with followers, customers, vendors, and partners (organic growth)
      • Daily follower growth in-App boosted posts
    • Organize events to increase brand awareness
    • Build relationships with influencers, media, and industry professionals
      • Identify target Influencers, media partners, brands, audiences
      • Increase brand visibility and generate media coverage where possible
    • Event Management
      • Discuss, Plan, & Promote events
      • Coordinate attendees (influencers, media, industry professionals)
      • Manage Events (New location opening or acquiring new location)
  • Collaboration - 10%
    • Discuss and review collaboration opportunities with Management
    • Collaborate with other departments to ensure social media efforts align with company goals
    • Create and maintain brands (lululemon, ALO, Bala, Vuori, Athleta, etc), influencer, and media relationships

Knowledge, Skills and Abilities

  • Proficient in Microsoft Office Suite and familiar with agency management systems (Applied Epic preferred)
  • Strong verbal and written communication skills, organizational abilities, and a proactive client-first attitude

Job Tags

Work at office,

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